It’s been five years since Spacehub was established and we wanted to take this opportunity to celebrate the work we’ve done and define the direction of the practice. To help guide us we worked with Caro Communications and design specialists SEA to develop our brand and website.
Together we created an identity that reflects our profession and the way we work. The dot unit – the basis for the identity – offers a highly adaptable modular element that can morph and adjust to suit a wide range of applications. It conveys a number of qualities inherent in our approach and ethos – it is energetic, flexible and refined whilst also revealing something of our local Shoreditch culture. The combination of the dot units in the logo reflect an identity which is more than the sum of its parts, echoing of the way we work and approach every project.